Life Coach Training

I have realized my life coach training is actually Wayfinder Training.  

I like to call our tribe of coaches "Wayfinders." We learn to find our own way through this thing called life, and then we teach others how to find theirs. It's part science, part magic. It's a total blast.  

If reading this makes you shiver a little, makes you smile to yourself, makes your heart beat faster, pay attention to those feelings. If you feel called to do this work, that means you are ready. The world needs you. 

Do you dream of changing the world but fear you don’t have your life figured out enough to start helping others?  

Are you waiting to get healed, or zen, or enlightened so that you can start life coaching?  

Being a life coach isn’t about having a perfect life, it’s about having a bigger mission. 

Join us for Martha Beck Life Coach Training. For fifteen years, Martha Beck has been training life coaches, teaching them how to improve their own lives and the lives of their clients. Martha's signature methods combine deep personal insight with practical scientific research and are currently being used by nearly 3000 life coaches.  


Martha Beck

In the training program, you’ll learn tools that free you to live as your authentic self:

  • Help finding your own North Star. We'll show you how to Wayfind in your own life and how to guide others. How can you be your most passionate authentic self and earn a living at the same time? We start with you so that you can see firsthand how impactful these tools can be.
  • Personal instruction and guidance by Martha Beck and a team of master instructors. You’ll learn practical tools, the science behind life transformation and Martha’s Change-Cycle model.
  • Hands-on training to build your coaching business. We’ll show you how to understand and explain what your unique coaching style is, how to market yourself with integrity and how to find the clients that need you the most.
  • A lifelong community of Wayfinders to help you stay connected, accountable and inspired. Being an entrepreneur or a solo business owner doesn’t mean doing it alone. We all need to surround ourselves with others who relate to us and believe in us.
  • As you master this powerful work, it will begin to influence every aspect of your life. Former coach trainees have made dramatic personal transformations during and after their training. Some have quit their jobs to coach full time. Others have written books, healed their relationships,and overcome their body-image issues. Most importantly, they have left behind the nagging feeling that they weren’t fully living their destiny.

The program begins March 22, 2018 and runs through December 2018

Classes are Thursdays at 10 am Pacific Time or 5 pm Pacific Time Classes are typically 90 min. Spaces are limited.


Martha Beck Life Coach Training offers you the support, the science and the tools to understand your purpose, create lasting change in your personal life, and then implement what you've learned with your clients.

Spirituality & Inspiration

Martha will teach you the powerful tools and concepts of her Change-Cycle Coaching Methodology and how to implement them in your life and business. Get step-by-step instructions for finding your unique purpose. Martha will inspire you!  


Classes and Support

You'll have six live classes with Martha and the rest with Master Life Coach Instructors in which they will demonstrate tools, give you real-time feedback in class as you coach, and coach you in group coaching classes. You'll get constant support on our class forums as well.

Meet & Greet with Martha

Get a chance to connect in-person with your classmates, your instructors and Martha in this intimate weekend at The Cliffs Resort and Spa in Pismo Beach. This event is optional, but truly transformative, so we highly recommend that participants join. The dates are November 3-4, 2018.


Tools to Build Your Business

Coaches love their work, but sometimes feel overwhelmed by building a business. We'll show you how to attract your ideal clients, find your coaching niche, set up your business, and begin marketing it with honesty and heart.  

The Binder & Journal

The Life Coach Training Handbook guides you through the training. You'll use this to keep track of classes and to navigate your online learning site each week. We mail this and an exclusive journal to you before class begins. You'll be referring to it for years as it contains all the tools and concepts you'll learn.


Technical & Other Support

All the classes will be recorded and downloadable to view and keep as your personal reference library. You'll also have Support Calls with our Cadet Coordinator to help with any program issues. Tech questions are answered regularly in the technical support forum on your class website.  

*UPDATED* Business Class Series

Are you a little (or a lot!) freaked out about starting or expanding your own business?  

We've got great news! We've got you covered. 

Our brand-new Business, Marketing, and Strategy classes will help you smoothly accomplish the hardest parts of creating your own business. You’ll have the support of all our business instructors as you dig into everything you need to know to create, run, and market your business.

Best of all?

You won’t feel like a used-car-salesman when you are putting your work out into the world. Our in-depth program teaches you how to market authentically, how to use cutting-edge online marketing techniques, and several secrets to make your business and strategy unique to you. And, we'll show you a few magic tricks, too, that will make your energy attactive to your dream business. 

The Business Class series includes six core classes. Each class has recordings, worksheets, in-class coaching, and extra resources.  

  • Identify your personal mission and build a business that feels good to run and to market 
  • Find your coaching niche and attract your ideal clients 
  • Learn from coaches and marketing experts who have done it themselves and can share practical tools 
  • Deep dive into skills like copywriting, marketing strategy, creating a success mindset, connecting with your potential clients, and cultivating a business that attracts your favorite clients
  • Create your unique Business Workbook to use as a reference when you’re running your business, developing new services, writing copy, and more, long after the training is complete 
  • Get coaching and feedback as well as a dedicated group coaching class to work through questions, challenges and limiting mindsets.  

"I wasn't even planning to start a coaching business, but I ended up joining in for the business classes anyway. I was shocked at how personally transformative they were! I would recommend calling in for them even if you're taking the training just for personal transormation." ~ Sarah H. ~ Life Coach Training Cadet

How do you know if you're a Wayfinder?

"The training influenced who I am as a person. I use what I learned everywhere I go. I use it in my work as a coach and instructor, in my art, in my marriage, and as a parent. The training has been huge in helping me take responsibility for what's mine and equally for not taking responsibility for what’s not mine. For this reason, I am better able to live my mission and serve my vision for the world."

 Michael Trotta, MASTER CERTIFIED LIFE COACH, Sagefire Institute

Featured on:

A Letter From Martha...

Martha Beck

I never meant to be a "life coach". I'd always longed to do some good in the world, but basically I was just trying to create a meaningful, authentic life for myself. I was startled when people began asking me to teach them the methods I'd devised to cope with my own personal and professional challenges.

The people who come to my Life Coach Training seem to be a lot like me. They don't pretend to have perfect lives, but they feel a strong inner pull toward helping others, and they're committed to finding and following a personal sense of mission. Together, we form a "tribe" of like-minded idealists, determined to create a better world one life at a time.

I designed my Life Coach Training to help each participant learn how to follow their own "North Star," that deep inner knowing that guides us all. I believe that the best way to truly understand the tools of life coaching is to practice on yourself, and that’s why my training helps participants change their own lives while learning how to help change the lives of others.  

If you feel something calling you to join us, we are waiting to welcome you.  

The program begins March 22, 2018 and runs through December 2018  

Classes are Thursdays at 10 am Pacific Time or 5 pm Pacific Time Classes are typically 90 min. Spaces are limited.

Meet & Greet with Martha

The Meet & Greet is an optional part of the program, but it's one of our favorite parts! You have the opportunity to meet some of your instructors, your fellow trainees, and Martha IN PERSON! 

You will LOVE getting to spend time in person with the new tribe of fabulous people you've been training and connecting with online. You'll also get to workshop with your instructors to deepen your coaching skills and your personal application of the tools in your own life. 

Martha will inspire you with her keynote speech on Saturday with her latest ideas, research, and big visions. Curious what is happening to this brave man in the photo? You'll find out at your Meet and Greet!

The Meet & Greet for the Spring 2018 training group will take place November 3-4, 2018 in Pismo Beach, California. While the Meet & Greet itself is given at no cost, you'll need to pay airfare, hotel, and some food costs.

Meet & Greet
Master Life Coaches
Martha Teaching

Martha Teaching

Tools for Life

Throughout the 8-month span of the Martha Beck Life Coach Training program, Martha will share with you the Change-Cycle Coaching Methodology and teach you coaching tools aimed at transformation and navigating change successfully. 

Master Coach Instructors will demonstrate tools, give you real-time feedback, provide insight into how to learn your craft, and guide you around how to start and build your coaching business. 

We also offer you structure for self-care and support throughout the course. We help you to strengthen your Mind-Body Connection, tame your inner lizard, and deepen your own personal development.


Martha Beck Certification is a mentorship process designed to give you the opportunity to become completely comfortable and confident as a Certified Martha Beck Life Coach. You'll know that you are an effective coach and so will we! Certification is optional and is not automatic nor guaranteed. 

All coaches who are granted certification receive:

  • Martha Beck Certified Coach seal to place on marketing materials and website. 
  • Access to the Certified Coaches area of the Martha Beck "Coach Spot" Coaches Website. 
  • Access to free quarterly Continuing Education Classes. 
  • A certified coach listing on Martha Beck's website. 
  • 10% discount on Martha Beck seminars and STAR retreats. 
  • More. . . we're always thinking of new cool things to offer coaches!

The certification fee is $850 (subject to change) and is payable at the time you choose to become certified. There is no time limit on becoming certified after your training although the certification process may change.

Training begins March 22 and runs through December 2018


*Or choose the 8-PAY PLAN OPTION Use the 8-pay plan if you'd like to pay in bite-sized chunks. 

Meet the Team

It takes a very special group of people to run The Martha Beck Life Coach Training. Meet the strong team of individuals who help make this training world-class and loads of fun. From outstanding curriculum development to technical prowess, our team has got it all! 

Abigail Steidley

Abigail Steidley Martha Beck, Inc. CEO & Life Coach Training Director  

Dixie St.John Life Coach Training Cadet Coordinator 

Jennifer Voss Life Coach Training Instructor Coordinator 

Sandra Trca-Black

Sandra Trca-Black Director of Technical Magic

Frequently Asked Questions

We want to answer all your questions! Here are some of the most common questions people have before they register. 

If you have questions we didn't answer below, you can email (for program and curriculum questions) or (for technical and payment questions). 

How is the Martha Beck Coaching Philosophy Different?

One of the big differences between us and other coaching programs is that we don't focus on setting goals. We look at the thoughts and belief systems our clients have and work to dissolve what is holding our clients back. Then they can access their own inner motivation rather than trying to drive themselves by external motivation (which is really hard, often tedious, and frankly not all that effective). We believe that each person has the key to their own right life within them, and our job as coaches is to help them access and act on that information, not offer advice about what we think they should do.

How Much Homework Will There Be?

Homework varies, but we recommend that you set aside three hours per week. This homework is not like schoolwork. We passionately believe that people learn best through fun, relaxed experience of skills that delight and motivate them. If you often spend time talking to friends or family members about their lives, you'll find the homework is quite a bit like what you’re already doing, only a lot more fun.

Is there any pre-work or anything that I need to do prior to starting Martha's Coach Training Program?

The books and resources you'll need to read/reference for this training are: 

  • Loving What Is by Byron Katie  
  • Steering by Starlight by Martha Beck 
  • Finding Your Own North Star by Martha Beck 
  • Finding Your Way in a Wild New World by Martha Beck 
  • DIY Integrity Cleanse Kit by Martha Beck 

You do not have to read them all before we start! Instead, do this: focus on Steering by Starlight and read from the beginning through the chapter titled "Digging Out of the Dungeon." Then, grab Loving What Is and start reading. Just try to start digesting the basic concepts described in the book. You do not have to have any of this finished before the training starts! Just get started, and you'll be fine. 

These books are not included in your tuition fee, so you may borrow or purchase them as needed.

What expenses are involved other than the Training Fee, the Certification Fee, and my personal travel expenses should I attend Meet & Greet?

All expenses are listed on our website. You are not required to hire a personal coach or purchase anything else during the training or for your certification process. Should you choose to hire a coach, that's fine, but it's a personal decision based on what feels right for you.

Do you offer a payment plan? 

Yes. We offer an installment plan with eight easy payments. In order to enroll and secure a spot in our training, we require the first of eight equal payments. This option includes a 5% service charge. Click through to the order form for exact terms and dates.

Is tuition refundable? 

All Martha Beck Life Coach Training participants may request a refund until the Refund Window closes. The Refund Window is open from your initial registration date until the day after your fourth class in the training (dates will vary). To request a refund, email Training Director Abigail Steidley at Abigail will reply to your request and you’ll be required to return your training materials (binder and journal) as directed. Once those are received, we’ll refund whatever you have paid, less a $700 service fee (you are also responsible for your cost to return materials). The service fee will not be applied to any future training or events. We will not offer refunds after the Refund Window closes.

When will I receive my bonuses? 

Any bonus offers will be distributed after the close of the refund period (see immediately above re. refunds). 

What happens if miss a class? 

All our classes are recorded and uploaded to your online learning site within 24 hours. Although your attendance will not affect your eligibility for certification, we have found that students who are consistently absent are often unprepared to pass their certification exams.

Will all my calls be at the same time? 

Six times in a session Martha gets on a call with all of the different sections at once. For those classes, everyone will need to dial in at 10am PT. If you can't make it at that time, remember that all our classes are recorded and uploaded to your online learning site within 24 hours. 

What is the schedule? 

Thursdays - March 22, 2018 through December 20, 2018.  

Classes are held weekly with occasional weeks off for holidays, etc. Note: Due to Martha’s speaking engagements, class dates and times are subject to change on occasion.  

  • Overview (60 minutes) - March 22
  • Class with Martha - Welcome & Inspiration (90 minutes) - all sections at 10am Pacific Time - March 29
  • Coach the Coach Practicum 1, Class 1 (90 minutes) - April 5
  • Coach the Coach Practicum 1, Class 2 (90 minutes) - April 12
  • Coach the Coach Practicum 1, Class 3 (90 minutes) - April 19
  • Coach the Coach Practicum 1, Class 4 (90 minutes) - April 26
  • The Mind-Body Connection (60 minutes) - May 3
  • Class with Martha – Spirituality and Inspiration (90 minutes) – all sections at 10am Pacific Time - May 10
  • Coach the Coach Practicum 2, Class 1 (90 minutes) - May 17
  • Coach the Coach Practicum 2, Class 2 (90 minutes) - May 24 
  • Coach the Coach Practicum 2, Class 3 (90 minutes) - May 31
  • Coach the Coach Practicum 2, Class 4 (90 minutes) - June 7
  • Coaching Your First Client (60 minutes) - June 14
  • Lizard Lounge (90 minutes) - June 21
  • Coach the Coach Practicum 3, Class 1 (90 minutes) - June 28
  • No Class - July 5
  • Coach the Coach Practicum 3, Class 2 (90 minutes) - July 12
  • Coach the Coach Practicum 3, Class 3 (90 minutes) - July 19
  • Coach the Coach Practicum 3, Class 4 (90 minutes) - July 26
  • Q&A with a Master Coach (60 minutes) - August 2
  • Mindset & Expectations - August 9
  • Class with Martha - Spirituality & Inspiration (90 minutes) all sections at 10am Pacific Time - August 16
  • The Power of Story (60 minutes) - August 23  
  • What's Your Thing & Who Are Your People? (60 minutes) - August 30
  • Turning Story into Engaging Copy (60 minutes) - September 6 
  • Marketing Strategy (60 minutes) - September 13
  • Business Lizard Lounge (90 minutes) - September 20
  • Class with Martha - Spirituality & Inspiration (90 minutes) all sections at 10am Pacific Time - September 27
  • The Mind-Body Connection 2 (90 minutes) - October 4
  • Coach the Coach Practicum 4, Class 1 (90 minutes) - October 11
  • Coach the Coach Practicum 4, Class 2 (90 minutes) - October 18
  • Coach the Coach Practicum 4, Class 3 (90 minutes) - October 25
  • No Class - November 1
  • Meet & Greet in Pismo Beach, California - November 3-4
  • Coach the Coach Practicum 4, Class 4 (90 minutes) - November 8
  • Class with Martha - Spirituality & Inspiration (90 minutes) all sections at 10am Pacific Time - November 15
  • No Class - November 22
  • Lizard Lounge (90 minutes) - November 29
  • Ethics (90 minutes) - December 6
  • Class with Martha - Spirituality & Inspiration (90 minutes) all sections at 10am Pacific Time - December 13
  • Wrap Up (60 minutes) - December 20


*Or choose the 8-PAY PLAN OPTION Use the 8-pay plan if you'd like to pay in bite-sized chunks.