WAYFINDER BUSINESS LAB
A Martha Beck Community
Price $149/month—Founder Rate
Rate locked in for the life of your membership
Coworking twice weekly · ET & PT sessions
Building this together, in real time
Business Built from the Inside Out
Most business training comes from the Pyramid — a model you’ve been socialized in all your life. In the Pyramid, the question is How do I win? Success means climbing above others. Resources concentrate at the top. The work is never quite enough.
Martha’s work points toward something different: the Pool. In the Pool, value flows instead of piling up. Resources circulate. The question becomes: How do I navigate so that the work I love can nourish the people who need it — and nourish me in return?
The Wayfinder Business Lab is built on Pool consciousness. It’s a working community for entrepreneurs who use Wayfinding to build their businesses — and use their businesses to transform the world.
You’re a navigator now. Let’s find out how Pool consciousness will steer you toward your own best way of living and giving in this wild new world.
We are building this container together with founding members. Your presence shapes where it goes.
What the Lab Gives you?
A complete working structure — momentum, accountability, and the direct access you need to get unstuck and keep building.
Coworking
Twice weekly. One ET, one PT. Show up and do the work.
Where are you stuck? Calls
Twice monthly. Bring your real obstacle. Get direct help.
Weekly accountability
Declare, report back, and bring what stopped you.
Monthly themes
A prompt or focus to carry through the month’s work.
Move Your Business Forward
Community, true stories, and shared ideas to help you create a thriving business
Founding community
Explore places where your joy and the world’s needs meet
Why should I sign up for Wayfinder Business Lab?
We live in a time of bewildering change. The old models of business — build a funnel, optimize everything, scale at all costs — are showing their cracks. You were born with the capacity to navigate this. But you likely haven’t been taught how.
In the Wayfinder Business Lab, you won’t be handed a template. You’ll be guided to your own North Star — the change you most want to create, and the people you most want to serve — and then given the practical tools and live support to build toward it.
This is not a course. It’s a working community. We meet, we show up, we declare what we’re building, and we help each other get unstuck. The Lab exists so that the work you love can actually reach the people who need it — and sustain you in the process.
Martha Beck, PhD, is a Harvard-trained sociologist and the bestselling author of many books, including The Way of Integrity (Oprah’s Book Club) and Beyond Anxiety. She has spent decades teaching people to navigate their lives and businesses by inner compass.
Price $149/month—Founder Rate
Rate locked in for the life of your membership
Coworking twice weekly · ET & PT sessions
Building this together, in real time
Do this course. It will open your eyes to yourself and this powerful tool you have to navigate through your life.
What will I learn?
How to find and articulate your North Star — a clear statement of the change you most want to create and the people you most want to serve.
How to build a business that fits your actual personality — aligning your purpose, your self, and your business structure so the ship doesn't leak.
How to describe what you offer so potential clients immediately understand what you do and why it matters — without forcing yourself into marketing that feels wrong.
How to build momentum even when the path is uncertain — and how to get unstuck quickly when early efforts don't immediately land.
How to talk about money and value with confidence and ease — so that healthy exchange flows both to you and to your clients.
Price $149/month—Founder Rate
Rate locked in for the life of your membership
Coworking twice weekly · ET & PT sessions
Building this together, in real time
Hi, this is Martha Beck.
I’m guessing you want to mend and bless the world, fulfill your own destiny, and — oh, by the way — make a living while doing work that genuinely helps people.
I’ve spent decades watching brilliant, purpose-driven people struggle with business not because they lacked skill or heart, but because they were trying to navigate by someone else’s map. The Pyramid model — hierarchical, competitive, exhausting — was never built for the kind of work you’re called to do.
The Wayfinder Business Lab exists because I believe there’s another way. I call it the Pool. In the Pool, value flows instead of piling up. Resources circulate throughout the community. Every action nourishes all parts of the individual as well as the group.
You’re not here to win a race. You’re here to navigate — to find the people who need what you offer, to do work that is genuinely yours, and to build a practice that sustains you while you do it.
That’s what this Lab is about. We’re building it together, in real time, with founding members like you. I can’t wait to see where we go.
Join me.
The Wayfinder Business Lab
Joining the Lab brings you into a community of like-minded, warm-hearted people who are doing the same work you are — building businesses that are genuinely theirs, in service of the people they most want to help.
After each session and call, you’ll have the opportunity to connect, debrief, and workshop what you’re learning. Our community space is interactive and fully supported.
We always hear that new friendships are one of the most unexpected gifts of Martha’s programs. The Wayfinder Business Lab will be no exception. These are your people.
Price $149/month—Founder Rate
Rate locked in for the life of your membership
Coworking twice weekly · ET & PT sessions
Building this together, in real time
Wayfinder Business Lab Details
- Price — $149/month as long as you remain a paying founding member
- Coworking sessions — twice weekly (one ET time slot, one PT time slot)
- “Where are you stuck?” calls — twice monthly: one with Jennifer Voss (CEO), one with Martha Beck
- Weekly accountability loop — declare what you’re doing, report back what happened, bring your stuck places to the group
- Monthly themes and prompts — a throughline question or focus for each month’s work
- Interactive community — opens TBD
The “Where Are You Stuck” Calls
Twice a month, you bring your real obstacle — not a polished question, the actual stuck place. One call with Jennifer Voss, one with Martha Beck.
Jennifer Voss
CEO, Martha Beck Inc.
Strategy, operations, the business mechanics — the practical architecture of what you’re building.
Martha Beck
Founder & Master Coach
The work beneath the work — what’s actually happening when forward motion stalls.
How weekly accountability works
What are you going to do this week? A declared intention, witnessed by the group.
What did you do? Where did you get stuck? Report back honestly — the stuck place is where the real work lives.
Bring it to the next call. Your obstacle becomes the conversation — that’s exactly what the community is for.
About Martha
Martha Beck has a Harvard PhD in sociology and has spent decades studying change at the individual and societal levels. She is the New York Times bestselling author of many books and countless magazine columns, all designed to help people find their ideal lives.
Martha is a teacher, a speaker, and “the best-known life coach in America.” Oprah Winfrey has called her “one of the smartest women I know” and chose her recent book, The Way of Integrity, for Oprah’s Book Club.
Martha’s latest book Beyond Anxiety: Curiosity, Creativity, and Finding Your Life’s Purpose, was an instant New York Times Best Seller.
“Martha Beck has a rare ability to see the world with wisdom and heart. She is a teacher in the truest sense of the word.”
—Harriet Lerner, author of The Dance of Anger and The Dance of Connection
Are You Ready?
$149/month
Price $149/month—Founder Rate
Rate locked in for the life of your membership
Coworking twice weekly · ET & PT sessions
Building this together, in real time
FAQs
What if I have questions about Wayfinder Business Lab?
You are welcome to email your questions directly to [email protected].
What is the call schedule?
Call schedules will be posted in the events section of the Wayfinder Business Lab. Calls will take place at various times and days to accommodate people across time zones and scheduling commitments.
*While we fully intend to keep this schedule, call dates and times are subject to change based on instructor availability and changing circumstances.
Will the calls be recorded?
All calls will be recorded and will be available within 48 hours.
How long can I access the Wayfinder Business Lab?
As long as you remain a paying member.
Founding members keep the $149/month rate for life, as long as they remain a paying member in good standing.
What is the refund policy?
There is no refund for Wayfinder Business Lab. You can email [email protected] for assistance in canceling your membership at any time.
Will Martha also participate in the community platform, or is it populated by paying attendees only?
Martha participates in the monthly “Where are you stuck?” calls. The community platform is open to all paying members.
How is Wayfinder Business Lab different from the business classes in Wayfinder Life Coach Training?
[TBD — suggest addressing the live coworking, direct access to Martha and Jennifer, and the community-first model as the key differentiators.]
Are You Ready?
$149/month
Price $149/month—Founder Rate
Rate locked in for the life of your membership
Coworking twice weekly · ET & PT sessions
Building this together, in real time
