Price $149/month—Founder Rate
Rate locked in for the life of your membership
Where Are You Stuck? Calls ·
Business Systems, Strategy & Marketing Calls ·
Turtle Pods ·
Co-working Sessions ·
Building this together, in real time
If you’ve completed the Wayfinder training, you already have something most business programs never give you: a way of navigating from the inside out. And yet when it comes to actually building a business, it still feels harder than it should. Almost everything the conventional business world hands you runs counter to the way you’ve learned to move through your life. The Wayfinder Business Lab exists because that gap is real, and because you deserve a place that actually speaks your language.
Most business training comes from what Martha calls “the Pyramid,” a model you’ve been swimming in all your life. In the Pyramid, the question is: How do I win? Success means climbing above others. Resources concentrate at the top. The work is never quite enough, and neither are you.
Martha’s work points toward something different: “the Pool.” In the Pool, value flows instead of piling up. Resources circulate. Nothing concentrates, nothing hoards. The question becomes: Where does what I most love to give meet what the world most needs to receive?
The Wayfinder Business Lab is built on Pool consciousness. It starts not with the marketplace but with you, with the spring of vitality that is yours alone to offer. We begin at your source — what flows from the deepest, most particular part of you? The Lab exists to help you find that, and build from it, together.
Where are you stuck? Calls
Direct coaching on your real business obstacle. Twice monthly.
Turtle Pods
Optional small crews who will sail the entrepreneurship voyage with you.
Co-working Sessions
Do the tough stuff, in a supportive community. Twice weekly.
Business Systems, Strategy & Marketing Calls
Practical mechanics of building and growing your business
Resource Library
Useful Guides for every stage of your business.
Community
Fellow Wayfinder coaches building right alongside you.
Because the world you trained to enter is changing faster than any map can track, and you have been trained to navigate without one.
The pyramid-shaped structures of 20th-century business are failing. More than half of Americans can’t pay their bills. The job market isn’t just disrupted. Its foundations have been quietly dissolved by the near-free flow of information across the internet. You cannot build a new pyramid in competition with the ones that already exist. That race is over.
What’s emerging instead looks more like a forest than a factory, a system where value doesn’t concentrate at the top but flows through everything, nourishing everything, accessible from every direction if you know how to tap its flow.
You’ve already learned the most important skill: how to listen within. In the Wayfinder Business Lab, that skill becomes the taproot of your livelihood.
You should sign up because you’re tired of working alone. The entrepreneurial path, (especially micro-entrepreneurship, which is the genuine model of the future, is not meant to be walked in isolation). The Lab is a village. Your fellow members are not competitors. They are fellow travelers, sounding boards, accountability partners, and eventually, the community from which your clients will naturally emerge.
You should sign up because you’ve been looking in the wrong direction. Conventional business training tells you to scan the marketplace for demand, then fill it. We reverse that entirely. We start with what is most powerfully and distinctively flowing through you, your genius trine, your history, your particular way of seeing, and we build from there. What you create from that place will be impossible to replicate, because it comes from a source no one else can access.
You should sign up because entrepreneurship now requires a new set of mental coordinates. In the old model, money, power, and status were harvested by climbing. In the new one, they circulate like water in a pool, accessible from every direction, nourishing those who have learned to move within it rather than try claw their way above it.
You should sign up because confidence in unfamiliar territory is built only one way: through consistency and time, in community. That is exactly what the Lab provides, and what no course, no template, and no funnel ever can.
Price $149/month—Founder Rate
Rate locked in for the life of your membership
Where Are You Stuck? Calls · Business Systems, Strategy & Marketing Calls ·
Turtle Pods · Co-working Sessions ·
Building this together, in real time
Price $149/month—Founder Rate
Rate locked in for the life of your membership
Where Are You Stuck? Calls · Business Systems, Strategy & Marketing Calls ·
Turtle Pods · Co-working Sessions ·
Building this together, in real time
Here’s my best guess about you: you’d love to make a living by genuinely helping others, while pursuing your own true passions. I mean, tell me where I’m wrong.
I suspect this is true about you because it’s true about me. I got started in the structures of the “pyramid” world, doing business research at Harvard and teaching at the American Graduate School of International Management (what most people know as Thunderbird), one of the world’s top business schools. But the pyramid just wasn’t for me. I wanted to live from the inside out, not follow a template a mechanistic society had laid out for me.
So I became the kind of micro entrepreneur I like to train. I’ve spent decades building my own business from the inside out: books, trainings, coaching programs, podcasts, online communities. I’ve navigated the failures, the iterations, the slow builds and sudden breakthroughs.
What I’ve learned is this: the people who struggle most with business don’t lack skill, guts, or heart. They just weren’t meant to by someone else’s map. The pyramid model—hierarchical, competitive, exhausting—was never built for the kind of work you and I feel called to do.
The Wayfinder Business Lab exists because I know there’s a better model. I call it the Pool. In the Pool, value flows instead of concentrating. Resources circulate. Your livelihood doesn’t depend on fighting your way to the top of anything. It depends on drawing deeply from what is most genuinely yours and offering it to the people who most need it.
My team and I are building this Lab together, in real time, with founding members like you. I can’t wait to see where we go. Join me.
The Lab brings you into a community of people like you. They’re building businesses that are genuinely theirs, in service of the people who need their skills most. No two are identical, so there’s no desperate grabbing for the top spots—everyone’s offerings are unique.
These are Wayfinder-trained coaches. They speak your language. They’re doing the inner work. They know what it feels like to try to translate something real and alive inside themselves into something they can offer the world, and they know how perplexing that translation can be.
What tends to surprise people most about Martha’s programs is the friendships: authentic people doing authentic work help one another instead of cancelling each other out. The Lab will be no exception. When you show up consistently, do real work in front of real people, and let yourself be seen in your stuck places as well as your breakthroughs, something happens. These become your people, your fellow voyagers, your crew.
Twice a month, you have a chance to reveal your real obstacle, not a polished question but the actual stuck place. You get coached on it by master Wayfinder coaches who’ve spent decades helping people find break through whatever blocks them.
Based on everything we’ve heard from Wayfinder coaches trying to build their businesses, the stuck places tend to cluster: finding the people who need you, describing what you do in a way that lands, and keeping momentum when nothing seems to be working yet. That’s what these calls are built for. And what’s true for one person in the room is almost always true for everyone. Every call is rich with insight for every person listening.
Martha Beck Founder, PhD. The work beneath the work: what’s actually happening when forward motion stalls, and how to move.
Jennifer Voss CEO and Director of Wayfinding. Strategy, operations, and the practical architecture of a business that works, together with the deep Wayfinder perspective on what it means to build one.
Once a month, the Lab goes deep on the practical mechanics of building and growing your business. Led by Martha’s own Marketing Director, Carmen Schreffler, these calls are driven by what community members are wrestling with right now: online marketing, systems for finding and reaching your people, and the real-world realities of running a coaching business.
Bring your specific challenges, your half-formed questions, your “I don’t even know what I don’t know” moments. This is a Q&A and troubleshooting session, not a lecture. Carmen brings deep expertise in the architecture of marketing and business systems, and the collective knowledge of everyone in the room adds to that. Every call moves the whole community forward.
Carmen Schreffler Marketing Director, Martha Beck Inc. The practical realities of marketing, systems, and growing your business in the digital world.
For those who want a smaller, more intimate circle within the larger Lab community, Turtle Pods are optional peer groups you can choose to join. A Turtle Pod is a small gathering of fellow members who meet regularly on Zoom to brainstorm, troubleshoot, share experiences, and help each other turtle-step through whatever feels stuck or overwhelming. Think of it as your crew within the crew — entirely voluntary, and entirely on your side if you choose it.
Pod gatherings tend to orbit around questions like:
The Wayfinder Business Lab is being built in real time, and founding members are building it with us. This is your opportunity to help shape our shared future.
If you’ve ever wished you’d joined something at the beginning, this is that moment.
Price $149/month—Founder Rate
Rate locked in for the life of your membership
Where Are You Stuck? Calls · Business Systems, Strategy & Marketing Calls ·
Turtle Pods · Co-working Sessions ·
Building this together, in real time
Martha Beck, PhD, holds a doctorate from Harvard University and spent years teaching at Harvard and the American Graduate School of International Management (Thunderbird), one of the world’s leading business schools. She is a successful entrepreneur who has built a thriving, multifaceted business including books, trainings, coaching programs, and community, entirely from the inside out, using the same principles she teaches.
Martha is the New York Times bestselling author of multiple books, including The Way of Integrity (selected for Oprah’s Book Club) and Beyond Anxiety: Curiosity, Creativity, and Finding Your Life’s Purpose, an instant New York Times bestseller. Oprah Winfrey has called her “one of the smartest women I know.”
“Martha Beck has a rare ability to see the world with wisdom and heart. She is a teacher in the truest sense of the word.”
—Harriet Lerner, author of The Dance of Anger and The Dance of Connection
Price $149/month—Founder Rate
Rate locked in for the life of your membership
Where Are You Stuck? Calls · Business Systems, Strategy & Marketing Calls ·
Turtle Pods · Co-working Sessions ·
Building this together, in real time
You are welcome to email your questions directly to [email protected].
Call schedules will be posted in the events section of the Wayfinder Business Lab. Calls will take place at various times and days to accommodate people across time zones and scheduling commitments.
*While we fully intend to keep this schedule, call dates and times are subject to change based on instructor availability and changing circumstances.
All calls will be recorded and will be available within 48 hours.
As long as you remain a paying member.
Founding members keep the $149/month rate for life, as long as they remain a paying member in good standing.
There is no refund for Wayfinder Business Lab. You can email [email protected] for assistance in canceling your membership at any time.
Martha participates in the monthly “Where are you stuck?” calls. The community platform is open to all paying members.
Price $149/month—Founder Rate
Rate locked in for the life of your membership
Where Are You Stuck? Calls · Business Systems, Strategy & Marketing Calls ·
Turtle Pods · Co-working Sessions ·
Building this together, in real time
