A Martha Beck Community
$149/month
$197/month after Aug 31
$197/month after Aug 31
$1,600/year
Save $188 — Best Value
Save $188 — Best Value
Rate locked in for the life of your membership
INCLUDES:
Direct Coaching with Martha in Where Are You Stuck? Calls | Business Systems, Strategy & Marketing Calls | Coffee Klatsches | Co-working Sessions | Building this together, in real time
Business Built from the Inside Out
As a graduate of the Wayfinder training, you already have something most business programs never give you: a way of navigating from the inside out.
Yet when it comes to building a business, it still feels harder than it should. That’s because almost everything the conventional business world hands you runs counter to the way you’ve learned to move through your life.
The Wayfinder Business Lab exists because that gap is real, and because you deserve a place that actually speaks your language.
Maybe you recognize yourself in one of these:
- I’ve invested so much in this dream, and I’m afraid I’ll never get it off the ground.
- None of the traditional business tools feel right, but I don’t know what else to try.
- I know what I want to offer. I just don’t know how to find the people who need it.
This is exactly how we feel when we’ve mastered a craft that wants to navigate the new world, but we’re using outdated tools. The Wayfinder Business Lab is about describing and learning what works now.
FROM CLIMBING TO FLOWING
Most business training comes from what Martha calls “the Pyramid,” a model built on comptetion, scarcity, and climbing above others. In the Pyramid, the question is always: How do I win? The work is never enough, and neither are you.
Martha’s work points toward something different: “the Pool.” In the Pool, value flows instead of piling up. Resources circulate. Nothing concentrates, nothing hoards. The question becomes: Where does what I most love to give meet what the world most needs to receive?
The Wayfinder Business Lab is built on Pool consciousness, starting not with the marketplace, but with you. We begin at your source, and we build from there, together.
What the Lab Gives you?
Where are you stuck? Calls
Direct coaching on your real business obstacle. Twice monthly.
Coffee Klatsches
Connect with Martha’s team and share stories from everyone’s personal and business experiences. Bring pastries!
Co-working Sessions
Do the tough stuff, in a supportive community.
Business Systems, Strategy & Marketing Calls
Practical mechanics of building and growing your business.
Resource Library
Useful Guides for every stage of your business.
Community
Fellow Wayfinder coaches building right alongside you.
Why should I sign up for
Wayfinder Business Lab?
Because the world you trained to enter is changing faster than any map can track, and you have been trained to navigate without one.
The pyramid-shaped structures of 20th-century business are failing. The job market isn’t just disrupted. Its foundations have been quietly dissolved. You cannot build a new pyramid in competition with the ones that already exist. That race is over.
What’s emerging instead looks more like a forest than a factory, a system where value doesn’t concentrate at the top, but flows through and nourishes everything, accessible from every direction if you know how to tap its flow.
You’ve already learned the most important skill: how to listen within. In the Wayfinder Business Lab, that skill becomes the foundation of your livelihood.
Sign up because you’re tired of working alone. The entrepreneurial path (especially micro-entrepreneurship, which is the genuine model of the future) is not meant to be walked in isolation. The Lab is a village. Your fellow members are sounding boards, accountability partners, and collaborators who understand the road you’re on because they’re walking it too.
Sign up because you’ve been looking in the wrong direction. Conventional business training says: Scan the marketplace for demand, then fill it. We reverse that entirely. We start with what is most powerfully and distinctively yours—your genius trine, your history, your particular way of seeing—and we build from there. What you create from that place is impossible to replicate.
Sign up because entrepreneurship now requires a new set of mental coordinates. In the old model, money, power, and status were accrued by climbing. In the new one, they circulate like water in a pool, accessible from every direction, nourishing those who have learned to swim in it rather than try to claw their way to the top of the pyramid.
Sign up because confidence in unfamiliar territory is built only one way: through consistency and time, in community. That is exactly what the Lab provides—and what no course, no template, and no funnel ever can.
$149/month
$197/month after Aug 31
$197/month after Aug 31
$1,600/year
Save $188 — Best Value
Save $188 — Best Value
Rate locked in for the life of your membership
INCLUDES:
Direct Coaching with Martha in Where Are You Stuck? Calls | Business Systems, Strategy & Marketing Calls | Coffee Klatsches | Co-working Sessions | Building this together, in real time
What capacities will I develop?
How to locate your source. Finding the place where what is most genuinely, peculiarly yours wants to flow outward into the world. This is where your business begins.
How to build a business that fits the way your mind actually works. Different cognitive styles require different business structures. You'll learn to build with your grain, not against it.
How to market what you offer without it feeling like manipulation. Visibility isn't a funnel. It's curiosity, genuine fascination with people's real lives and real needs, and the confidence to say: I can help with that. We'll practice this until it feels like conversation, not performance.
How to keep moving when iteration looks like failure. Micro-entrepreneurship runs on iteration: create, offer, receive feedback, adjust, try again. The Lab builds the emotional resilience to stay in motion through the inevitable ebbs, and to understand that what looks like failure is just information.
How to think clearly about money, value, and exchange. Not as a hierarchy but as a pool in which your livelihood flows naturally when what you offer genuinely nourishes the people you serve.
$149/month
$197/month after Aug 31
$197/month after Aug 31
$1,600/year
Save $188 — Best Value
Save $188 — Best Value
Rate locked in for the life of your membership
INCLUDES:
Direct Coaching with Martha in Where Are You Stuck? Calls | Business Systems, Strategy & Marketing Calls | Coffee Klatsches | Co-working Sessions | Building this together, in real time
Hi, this is Martha Beck.
Here’s my best guess about you: You’d love to make a living by genuinely helping others, while pursuing your own true passions.
I suspect this is true about you because it’s true about me. I got started in the structures of the “Pyramid,” doing business research at Harvard and teaching at Thunderbird, one of the world’s top business schools. But the pyramid just wasn’t for me. I wanted to live from the inside out, not follow a template a mechanistic society had laid out for me.
So I became the kind of micro entrepreneur I now love to support. I’ve spent decades building my own business from the inside out: books, trainings, coaching programs, podcasts, online communities. I’ve navigated the failures, the iterations, the slow builds and sudden breakthroughs.
What I’ve learned is this: The people who struggle most with business don’t lack skill, guts, or heart. They just weren’t meant to live by someone else’s map. The pyramid model—hierarchical, competitive, exhausting—was never built for the kind of work you and I feel called to do.
The Wayfinder Business Lab exists because I know there’s a better model.
My team and I are building this Lab together, in real time, with founding members like you. I can’t wait to see where we go. Join me.
The Wayfinder Business Lab
Community
The Lab brings you into a community of people like you. They’re building businesses that are genuinely theirs, in service of the people who need their skills most. No two are identical, so there’s no desperate grabbing for the top spots—everyone’s offerings are unique.
These are Wayfinder-trained coaches. They speak your language. They’re doing the inner work. They know what it feels like to try to translate something real and alive inside themselves into something they can offer the world, and they know how perplexing that translation can be.
What tends to surprise people most about Martha’s programs is the friendships: authentic people doing authentic work to help one another instead of cancelling each other out. The Lab will be no exception. When you show up consistently and let yourself be seen in your stuck places as well as your breakthroughs, something happens. These become your people, your fellow voyagers, your crew.
“Where Are You Stuck” Calls
Twice a month, you have a chance to bring your real obstacle to the group. Not a polished question but the actual stuck place. You get coached on it live by Master Wayfinder coaches who’ve spent decades helping people break through whatever blocks them.
The stuck places Wayfinder coaches most often name:
- finding the people who need me,
- describing what I do in a way that lands,
- keeping momentum when nothing seems to be working yet.
That’s what these calls are built for. And what’s true for one person in the room is so often true for everyone, making each call full of insight for everyone.
Facilitated by:
Martha Beck Founder, PhD.
The work beneath the work: what’s actually happening when forward motion stalls, and how to move again.
Jennifer Voss CEO and Director of Wayfinding.
Strategy, operations, and the practical architecture of a business that works, together with the deep Wayfinder perspective on what it means to build one.
Business Systems, Strategy & Marketing Calls
Once a month, the Lab goes deep on the practical mechanics of building and growing your business, with Carmen Schreffler (Marketing Director, Martha Beck Inc.) and Jennifer Voss (CEO, Martha Beck Inc.). These calls are driven by what you are wrestling with right now: online marketing, systems for finding and reaching your people, and the day-to-day demands of running a coaching business.
Bring your specific challenges, your half-formed questions, your “I don’t even know what I don’t know” moments. This is a Q&A and troubleshooting session, not a lecture. Carmen and Jennifer bring deep expertise in the architecture of marketing and business systems, and the collective knowledge of everyone in the room adds to that. Every call moves the whole community forward.
Carmen Schreffler Marketing Director, Martha Beck Inc.
The practical realities of marketing, systems, and growing your business in the digital world.
Jennifer Voss CEO and Director of Wayfinding, Martha Beck Inc.
Strategy, operations, and the practical architecture of a business that works.
Coffee Klatsches
Once a month, we set the work aside and gather. The Coffee Klatsch is a community connection call: warm, informal, and fun. Martha or a team member brings a question to spark conversation: what surprised you, what shifted, what you’re still sitting with.
There’s no agenda to complete and no coaching happening. This is where the Lab becomes a village, where we can all share our personal and business experiences as we form a tight-knit entrepreneurial coaching community.
Bring your stories…and bring pastries!
Ready to join?
Choose how you’d like to pay.
Monthly
Founding Member Rate
$149/month
Full Price (after August 31)
$197/month
Founding member rate are locked in for the life of your membership.
Annual billing saves the equivalent of two months.
Cancel monthly anytime.
What it means to be a founding Member
The Wayfinder Business Lab is being built in real time, and founding members are building it with us. This is your opportunity to help shape our shared future.
- Your rate is locked at $149/month for life. This price will never be offered again. As the Lab grows, founding members keep their rate as long as they remain members in good standing.
- You receive a permanent Founding Member badge, a marker of the people who were here first and helped shape what this becomes.
- You’ll have direct access to Martha and the coaching team while the community is still intimate. Early calls are smaller. You get more airtime, more direct coaching, more of the founders’ attention.
- Your voice shapes the Lab. We are genuinely building this together. Founding members influence what the monthly focus areas are, how the community evolves, and what gets built next.
- You’re in on the ground floor of something that doesn’t exist yet anywhere else, a business community built entirely on Pool consciousness, by and for people who have trained as Wayfinders.
If you’ve ever wished you’d joined something at the beginning, this is that moment.
$149/month
$197/month after Aug 31
$197/month after Aug 31
$1,600/year
Save $188 — Best Value
Save $188 — Best Value
Rate locked in for the life of your membership
INCLUDES:
Direct Coaching with Martha in Where Are You Stuck? Calls | Business Systems, Strategy & Marketing Calls | Coffee Klatsches | Co-working Sessions | Building this together, in real time
Wayfinder Business Lab Details
- “Where are you stuck?” calls: twice monthly: one with Martha Beck and one with Jennifer Voss (CEO)
- Business Systems, Strategy & Marketing Call: monthly with Jennifer Voss (CEO) and Carmen Schreffler (Marketing Director)
- Coffee Klatsches: Connect monthly with Martha’s team and share stories from everyone’s personal and business experiences. Bring pastries!
- Coworking sessions: Weekly calls where we show up and do real work in each other’s company, no explanations required.
- Weekly accountability: declare, report back, workshop whatever is stopping you.
- Monthly focus areas: a throughline theme for each month’s work
- Resource library: a continually growing collection covering every practical aspect of setting up, managing, and troubleshooting your coaching business
- Interactive community: A focused circle of professional coaches who are actively doing what you’re doing: building something real from the inside out.
About Martha
Martha Beck, PhD, holds a doctorate from Harvard University and spent years teaching at Harvard and the American Graduate School of International Management (Thunderbird), one of the world’s leading business schools. She is a successful entrepreneur who has built a thriving, multifaceted business including books, trainings, coaching programs, and community, entirely from the inside out, using the same principles she teaches.
Martha is the New York Times bestselling author of multiple books, including The Way of Integrity (selected for Oprah’s Book Club) and Beyond Anxiety: Curiosity, Creativity, and Finding Your Life’s Purpose, an instant New York Times bestseller. Oprah Winfrey has called her “one of the smartest women I know.”
“Martha Beck has a rare ability to see the world with wisdom and heart. She is a teacher in the truest sense of the word.”
—Harriet Lerner, author of The Dance of Anger and The Dance of Connection
Are You Ready?
$149/month
$197/month after Aug 31
$197/month after Aug 31
$1,600/year
Save $188 — Best Value
Save $188 — Best Value
Rate locked in for the life of your membership
INCLUDES:
Direct Coaching with Martha in Where Are You Stuck? Calls | Business Systems, Strategy & Marketing Calls | Coffee Klatsches | Co-working Sessions | Building this together, in real time
FAQs
Martha's June 2026 Call
What if I have questions about Wayfinder Business Lab?
You are welcome to email your questions directly to [email protected].
What is the call schedule?
Weekly call schedules will be posted in the events section of the Wayfinder Business Lab. Calls will take place every week at various times and days to accommodate people across time zones and scheduling commitments.
*While we fully intend to keep this schedule, call dates and times are subject to change based on instructor availability and changing circumstances.
Will the calls be recorded?
Recordings of the “Where Are You Stuck?”, “Business, Systems and Marketing,” and Coffee Klatsch calls will be available within 48 hours.
How long can I access the Wayfinder Business Lab?
As long as you remain a paying member.
Founding members keep the $149/month rate for life, as long as they remain a paying member in good standing.
What is the refund policy?
We know your business evolves over time, and there may be seasons when a continuous subscription doesn’t fit your needs or resources. If you need to step away from your monthly membership now and then, please do so with our blessing. We’ll be happy to welcome you back whenever you have the bandwidth again. Email us at [email protected] to discuss any details.
Given the nature of the community space, we do not offer refunds.
Will Martha also participate in the community platform, or is it populated by paying attendees only?
You will have the opportunity for live coaching with Martha in the community platform, which is open to all paying members.
The Lab is also supported by Martha’s team, including CEO Jennifer Voss, Marketing Director Carmen Schreffler, and Community Manager Sally Hope.
How is Wayfinder Business Lab different from the business classes in Wayfinder Life Coach Training?
Wayfinder Life Coach Training gives you the foundational concepts to start your business—whether that’s a coaching practice, an entrepreneurial venture, or a practice within another vocation. The Wayfinder Business Lab is where those concepts shift into Square Three action, with weekly structure, live coaching, community accountability, and the practical tools Martha Beck Inc. uses to run its own business. Concepts evolve into dreams realized in the Wayfinder Business Lab.
Are You Ready?
$149/month
$197/month after Aug 31
$197/month after Aug 31
$1,600/year
Save $188 — Best Value
Save $188 — Best Value
Rate locked in for the life of your membership
INCLUDES:
Direct Coaching with Martha in Where Are You Stuck? Calls | Business Systems, Strategy & Marketing Calls | Coffee Klatsches | Co-working Sessions | Building this together, in real time
