Find the way. Be the way.

You're here for a reason

If traditional career paths and ways of working aren’t working for you, there’s a reason.

If you feel called to help others, there’s a reason.

If you want a way of making a living that makes you feel connected, rather than disconnected, there’s a reason.

You were born to be a Wayfinder: to set yourself and others free. Ready to learn how?

Ready to find your way? If the answer is yes:



Our culture doesn’t recognize the Wayfinder’s calling, though we need it more than ever. A Wayfinder is someone who, in the midst of chaos, can access an inner compass that always points true north. In countless ancient cultures, Wayfinders plotted the course for their own lives and for others; they are coaches, teachers, healers, and guides.

In the Wayfinder Life Coach Training, you’ll learn the art of Wayfinding, shaped for today’s world. You’ll learn how to reclaim your true nature, and help others do the same. You’ll master an innovative combination of ancient, time-tested tools and modern, scientific ones.

Your best bet for living happily and prosperously is to operate from your true nature. As a Wayfinder, you may not fit comfortably into social norms. You’re not meant to. You’re here to excel by becoming the most authentic version of yourself, then offering your inherent wisdom to others.

How do you make a living by Wayfinding? The best modern cultural entry-point we’ve found is “life coaching.” Wayfinder Life Coach Training (Martha Beck Life Coach Training) will teach you how to live as a Wayfinder and work as a coach.





I’ve created Wayfinder Life Coach Training, a powerful and highly effective way to master the skills of Wayfinding: navigating toward happiness and success in your own life while learning to coach others to do the same.

And Wayfinder Life Coach Training doesn’t end there. There’s a whole village of Wayfinders waiting for you. Smart, funny, caring people who are both rational and magical. Like you.


Got questions? Click here.


Dr. Martha Beck is a Harvard-educated social scientist, bestselling author, and veteran life coach. Her career has been spent changing countless lives using her signature tools, which have been called “simple, practical, and incredibly powerful.” A lifelong scholar, Martha consistently updates her methodologies in response to emerging research in psychology, neuroscience, and even quantum mechanics.

In training coaches, Martha has two objectives: first, to help them create meaningful and joyful lives for themselves, and second, to use their skills to help others and generate change on a larger scale.

We fix what’s broken in the world one life at a time.”

Martha Beck

In the training program, you’ll learn to navigate to your own best life.


  • Help finding your inner compass. We’ll teach you how to be your most authentic self and translate that into a thriving coaching practice.
  • Personal instruction and guidance by Martha Beck and a team of expert instructors. You’ll learn Wayfinding tools, the science behind life transformation and Martha’s “Change Cycle” model.
  • Hands-on training to build your coaching business. We’ll show you how to establish a unique coaching style, market yourself with integrity, and find the clients that can benefit most from your help.
  • A lifelong community of Wayfinders to help you stay connected, accountable, and inspired. Being an entrepreneur or a solo business owner doesn’t mean doing it alone. We all need to surround ourselves with others who relate to us and believe in us.
  • Mastery of a powerful process that will influence every aspect of your life. Many of our coach trainees have made dramatic personal transformations during and after their training. Some have quit their jobs to coach full time. Others have written books, healed their relationships, and improved their health. Most importantly, they have left behind the nagging feeling that they weren’t fully living their destiny.

How the hell did you get where you are? By making your way, as best you could, through a maze of social pressures that were often destructive to your true nature. What the hell should you do now? Find a new way. A better way. Your way.”

Martha Beck

Ready to find your way? If the answer is yes:



How will you create the life you want? For those who are looking to use the training to establish a coaching practice, your Wayfinder tools will help you craft a unique, rewarding business.



  • Identify your personal mission.
  • Build a business that feels authentic and joyful.
  • Market effectively and with integrity.
  • Find your coaching niche and attract your ideal clients.
  • Learn practical tools from master coaches and marketing experts with decades of collective experience.
  • Receive coaching and feedback for working through questions, challenges, and limiting mindsets.
  • Create and develop resources, including a Business Workbook, to use when you’re running your business.


Mindset and Expectations

Learn some of the many ways you can make Wayfinder Coaching your own, from creating a business to integrating Wayfinding tools into your current career. Get a big picture understanding of entrepreneurship and the business of life coaching.


Coaching Your First Client and Setting Up Shop
Discover the practical steps of setting up your coaching practices. Learn basics, best practice, and industry-specific necessities.


Power of Story
This is where you discover how to express your true nature and connect with the people you’re meant to serve.


What’s Your Thing and Who Are Your People?
Get clear on what you do and who you love to help. Bring in your passions and expertise, and we’ll show you how to blend them into a Wayfinder Coaching practice.


Turning Story into Engaging Copy
Parlaying the power of your story into written copy that will resonate with the people you want to attract into your business. 


Marketing Strategy
Understand what marketing is and how it works. Discover how to use your unique genius to to make marketing fun.


“Lizard Lounge”
Circle up with each other and get coached on any fears and worries that arise as you create your business (or revamp a current one). As you release your fear, you’ll be amazed at the creativity that is unleashed in you.

If this sounds like typical business, it isn’t. It’s fun, it enriches your sense of purpose, and it’s energizing (even downright magical!) rather than daunting or boring.

Our business, marketing, and strategy classes will help you through the hard parts of creating your own business. You’ll have the support of all our business instructors as you dig into everything you need to know to create, run, and market your business.

Ready to find your way? If the answer is yes:



Spirituality and Inspiration
Martha will teach you the powerful tools and concepts of her Change- Cycle Coaching Methodology and how to implement them in your life and business. Get step-by-step instructions for finding your unique purpose. Martha will inspire you!
Tools to Build Your Business
Coaches love their work, but sometimes feel overwhelmed by building a business. We'll show you how to attract your ideal clients, find your coaching niche, set up your business, and begin marketing it with honesty and heart.
Classes and Support
You'll have five live classes with Martha and the rest with Master Life Coach Instructors in which they will demonstrate tools, give you real-time feedback in class as you coach, and coach you in group coaching classes. You'll get constant support on our class forums as well.
Wayfinder Training Guide
This handbook guides you through the training. You'll use this to keep track of classes and to navigate your online learning site each week. We mail this to you before class begins. You'll be referring to it for years as it contains all the tools and concepts you'll learn.
Meet & Greet with Martha
Get a chance to connect in-person with Martha, your classmates, and your whole tribe of Wayfinders at the MBI Summit in Austin, TX. This event is optional but truly transformative, so we highly recommend that participants join. The dates for the Fall 2019 training group are November 5-8, 2020.
Technical and Other Support
All the classes will be recorded and downloadable to review and keep as your personal reference library. You'll also have support calls with our coordinator to help with any program issues. Tech questions are answered regularly in the technical support forum on your class website.

I wasn’t even planning to start a coaching business, but I ended up joining in for the business classes anyway. I was shocked at how personally transformative they were! I would recommend calling in for them even if you’re taking the training just for personal transformation.”

Sarah H.

Life Coach Training Cadet


Overview, Welcome from Martha, and Your First Few Wayfinding Tools
After an initial overview and logistics call, Martha will kick off your training with a live class. You will also be introduced to the hilarious collection of instructional Change Cycle videos that are interspersed throughout the training.

The first block of coaching practicums will introduce you to a host of simple, yet powerful, Wayfinder Life Coach Training principles. We will jump right into the practice of accessing your own inner compass and discuss some tools to help you get started with clients. You will begin practicing them on yourself and with each other in your small practicum groups, which are composed of twelve to fifteen fellow Wayfinders.

This module wraps up with your second live call with Martha. She designs her classes around questions submitted from you and your fellow students and will coach some of you live!


Coaching Practicums to Hone Your New Wayfinding Tools
Every Wayfinder has to know how to navigate change and our clients will usually come to us in the midst of transition. As you continue to use your inner compass, your instructors will introduce you to the foundational tools in Martha’s Change Cycle method that will help you and your clients begin navigating change with grace.

Martha will, again, wrap up this module with a live coaching call. Before moving on you will have time to ask questions and get coached around any stumbling blocks you may have at this point in the training in a class around “Coaching Your First Client” and an interacative ‘Lizard Lounge.’


Coaching Practicums Continue
It’s back to the practice rooms! More tools to learn, more Change Cycle videos, and more practical application. This is, of course, the best way to become a skilled coach.

Here you will learn a variety of tools that will help your clients solve problems in more fun, light-hearted ways that engage their imagination. These tools employ symbolic or metaphoric approaches rather than logical, linear thought processes to help clients dream, scheme, execute and puzzle-crack.

This module concludes with another “Spirituality and Inspiration” call with Martha and a “Lizard Lounge” with your instructors.


Business for Wayfinders and Coaching Practicum Integration 
Start creating a way of living and working that makes your heart sing! This module is full of exercises and processes to help you create clarity around your unique practice, whether you coach for a living or use your Wayfinder tools in another way. The ethics materials and the workbook of ideas you will have at the end will be worth its weight in gold.

Between each of the business classes, you will have coaching practicum calls with your small groups to practice and integrate all the coaching tools you learned in the training. This is an ideal opportunity to coach and be coached around the business class exercises and how you wish to employ your Wayfinder tools after the training has concluded.


Wrapping Up
In Martha’s final class, you will have the chance to ask her any remaining questions you might have about the tools and how to integrate them. We will then have a final call and enjoy a send-off as a fully-trained Wayfinder Life Coach ready to thrive in this wild new world!

How do you know if you’re a Wayfinder?


The training influenced who I am as a person. I use what I learned everywhere I go. I use it in my work as a coach and instructor, in my art, in my marriage, and as a parent. The training has been huge in helping me take responsibility for what’s mine and equally for not taking responsibility for what’s not mine. For this reason, I am better able to live my mission and serve my vision for the world.”

Michael Trotta




I never meant to be a “life coach.” I’d always longed to do some good in the world, but basically I was just trying to create a meaningful, authentic life for myself. I was startled when people began asking me to teach them the methods I’d devised to cope with my own personal and professional challenges.

The people who join my Wayfinder Life Coach Training seem to be a lot like me. They don’t pretend to have perfect lives, but they feel a strong inner pull toward helping others, and they’re committed to finding and following a personal sense of mission. Together, we form a “tribe” of like-minded idealists, determined to create a better world one life at a time.

I designed the Wayfinder Life Coach Training to help each participant learn how to follow their own “North Star,” that deep inner knowing that guides us all. I believe that the best way to truly understand the tools of life coaching is to practice on yourself, and that’s why my training helps participants change their own lives while learning how to help change the lives of others.

If you feel something calling you to join us,
we are waiting to welcome you.



The Meet & Greet is an optional part of the program, but it’s one of our favorite parts! You have the opportunity to meet some of your instructors, your fellow Wayfinders, and Martha IN PERSON!

You will LOVE getting to spend time in person with the new tribe of fabulous people you’ve been training and connecting with online. You’ll also get to workshop with your instructors to deepen your coaching skills and your personal application of the tools in your own life.

Martha will inspire you with her latest ideas, research, and big visions. Curious what is happening to this brave man in the photo? You’ll find out at your Meet & Greet!

The Meet & Greet for the Fall 2019 training group will take place November 5-8, 2020 in conjunction with our MBI Summit in Austin, Texas. While the Meet & Greet itself is given at no cost, you’ll need to pay airfare, hotel, and some food costs.


Martha Beck’s certification mentorship process is designed to give you the opportunity to become completely comfortable and confident as a Certified Wayfinder Life Coach. You’ll know that you are an effective coach and so will we! Certification is optional and is neither automatic nor guaranteed.


  • Certified Wayfinder Life Coach seal to place on marketing materials and website.
  • Access to the Certified Coaches area of Martha Beck’s “Coach Spot” Website.
  • Access to free quarterly Continuing Education Classes.
  • A certified coach listing on Martha Beck’s website.
  • 10% discount on Martha Beck in-person seminars that are sponsored by Martha Beck, Inc. and STAR retreats.
  • More. . . we’re always thinking of new cool things to offer coaches!

The certification fee is $850 (subject to change) and is payable at the time you choose to become certified. There is no time limit on becoming certified after your training although the certification process may change.

Ready to find your way? If the answer is yes:



* Or choose the 8-PAY PLAN OPTION
Use the 8-pay plan if you’d like to pay in bite-sized chunks.


It takes a very special group of people to run Martha Beck’s Wayfinder Life Coach Training. Meet the strong team of individuals who help make this training world-class and loads of fun. From outstanding curriculum development to technical prowess, our team has got it all!

Jennifer Voss
CEO & Wayfinder Life Coach Training Director
Chris Brandt
Wayfinder Life Coach Training Certification Coordinator
Dixie St.John
Wayfinder Life Coach Training Coordinator


We want to answer all your questions! Here are some of the most common questions people have before they register.

If you have questions we didn’t answer below, you can email WLCT@marthabeck.com (for program and curriculum questions) or support@marthabeck.com (for technical and payment questions).

Classes are held weekly at 10 am and 5 pm PT, starting Wednesday, October 2. You’ll need to choose your time slot when you register, so make sure you can attend classes regularly at that time. Note: All classes with Martha are held at 10 am PT, even if you’ve chosen the 5 pm PT for the other classes.

See detailed schedule below:

  • Overview (60 minutes) – October 2
  • Class with Martha – Welcome and Inspiration (90 minutes) – all sections at 10am Pacific TimeOctober 9
  • Coach the Coach Practicum 1, Class 1 (90 minutes) – October 16
  • Coach the Coach Practicum 1, Class 2 (90 minutes) – October 23
  • Coach the Coach Practicum 1, Class 3 (90 minutes) – October 30
  • Coach the Coach Practicum 1, Class 4 (90 minutes) – November 6
  • Coach the Coach Practicum 1, Class 5 (90 minutes) – November 13
  • Class with Martha – Spirituality and Inspiration (90 minutes) – all sections at 10am Pacific Time – November 20
  • No class – November 27 (American Thanksgiving)
  • Coach the Coach Practicum 2, Class 1 (90 minutes) – December 4
  • Coach the Coach Practicum 2, Class 2 (90 minutes) – December 11
  • Coach the Coach Practicum 2, Class 3 (90 minutes) – December 18
  • No Class – December 25 (Holiday Break)
  • No Class – January 1 (Holiday Break)
  • Coach the Coach Practicum 2, Class 4 (90 minutes) – January 8
  • Coach the Coach Practicum 2, Class 5 (90 minutes) – January 15
  • Class with Martha – Spirituality and Inspiration (90 minutes) – all sections at 10am Pacific Time – January 22
  • Coaching Your First Client (60 minutes) – January 29
  • Lizard Lounge (90 minutes) – February 5
  • Coach the Coach Practicum 3, Class 1 (90 minutes) – February 12
  • Coach the Coach Practicum 3, Class 2 (90 minutes) – February 19
  • Coach the Coach Practicum 3, Class 3 (90 minutes) – February 26
  • Coach the Coach Practicum 3, Class 4 (90 minutes) – March 4
  • Coach the Coach Practicum 3, Class 5 (90 minutes) – March 11
  • Class with Martha – Spirituality and Inspiration (90 minutes) – all sections at 10am Pacific Time – March 18
  • Lizard Lounge (90 minutes) – March 25
  • Mindset and Expectations (60 minutes) – April 1
  • Coach the Coach Practicum 4, Class 1 (90 minutes) – April 8
  • No Class – April 15 (Holiday Break)
  • The Power of Story (60 minutes) – April 22
  • Coach the Coach Practicum 4, Class 2 (90 minutes) – April 29
  • What’s Your Thing and Who Are Your People? (60 minutes) – May 6
  • Coach the Coach Practicum 4, Class 3 (90 minutes) – May 13
  • Turning Story into Engaging Copy (60 minutes) – May 20
  • Coach the Coach Practicum 4, Class 4 (90 minutes) – May 27
  • Marketing Strategy (60 minutes) – June 3
  • Lizard Lounge (90 minutes) – June 10
  • Ethics (90 minutes) – June 17
  • Class with Martha – Spirituality and Inspiration (90 minutes) – all sections at 10am Pacific Time – June 24
  • Wrap Up (60 minutes) – July 1
We imagine you might still have questions and we’re here to answer!

You have several options available:

Join us for one of our Ask-Me-Anything calls. The schedule for upcoming calls can be found here:   https://marthabeck.com/ct-ama/

One of the big differences between Wayfinder Life Coach Training and other life coaching programs is that we don’t focus on setting goals. We look at the thoughts and belief systems our clients have and work to dissolve what is holding them back. They can then access their own inner inspiration rather than trying to drive themselves by external motivation (which is really hard, often tedious, and frankly not all that effective).

We believe that each person has the key to their own right life within them and our job as coaches is to help them access and act on that information, not offer advice about what we think they should do. We believe that as Wayfinders, we are not instructing or advising our clients, but helping them discover their true nature through a set of highly effective tools. Then, they are able to lead their own lives and create happiness from within themselves.

Homework varies, but we recommend that you set aside three hours per week outside of normal class time.

This homework is not like schoolwork. We passionately believe that people learn best through the fun, relaxed experience of practices that delight and motivate them. If you often spend time talking to friends or family members about their lives, you’ll find the homework is quite a bit like what you’re already doing and a lot more fun. You’ll be practicing your new coaching skills weekly with volunteers you find in your community and with your classmates. You’ll also be watching Martha’s video series and listening to accompanying audios each week.

The books and resources you’ll need to read/reference for this training are:

  • Steering by Starlight by Martha Beck
  • Finding Your Own North Star by Martha Beck
  • Loving What Is by Byron Katie
  • Finding Your Way in a Wild New World by Martha Beck
  • DIY Integrity Cleanse Kit by Martha Beck

You do not have to read all of these before we start! Focus on Steering by Starlight first and read from the beginning through the chapter titled “Digging out of the Dungeon.” Then move through them in the order listed. It is recommended that you read Loving What Is by the time you get to Coach the Coach Practicum 2.

These books and resources are not included in your tuition fee, so you may borrow or purchase them as needed.

All expenses are listed on our website. You are not required to hire a personal coach or purchase anything else during the training or for your certification process. Should you choose to hire a coach, that’s fine, but it’s a personal decision based on what feels right for you.

Yes. We offer an installment plan with eight easy payments. In order to enroll and secure a spot in our training, we require the first of eight equal payments. This option includes a 5% service charge. Click through to the order form for exact terms and dates.

All Wayfinder Life Coach Training participants may request a refund until the Refund Window closes. The Refund Window is open from your initial registration date until the day after your fourth class in the training (dates will vary).

To request a refund, email WLCT@marthabeck.com. We will refund whatever you have paid, less a $700 service fee. The service fee will not be applied to any future training or events. We will not offer refunds after the Refund Window closes.

All our classes are recorded and uploaded to your online learning site within 48 hours. Although your attendance will not affect your eligibility for certification, we have found that students who are consistently absent are often unprepared to pass their certification exams.

Martha facilitates five classes per training with all of the different sections combined in one virtual classroom. For those classes, everyone will dial in at 10am PT. If you can’t make it at that time, remember that all our classes are recorded and uploaded to your online learning site within 48 hours.

All classes are conducted via a teleconferencing service.

There are two main reasons why we have opted out of video conferencing for the training. The first is purely technological, as we have found it difficult to provide a stable service across the globe and to people with varying technological knowledge and internet stability.

The other reason is actually more important. Along with the tools we teach, we are also practicing how to listen and feel what is happening with a client. With a video conference, there are multiple distractions that interrupt the ability to really “hear” what the client is saying and feeling. Without the visual distraction, you begin listening, seeing, and feeling into what is really happening with your client in an intuitive way. Move away from the unnatural light of a computer screen, the desire to be “camera ready,” settle into a conversation, and really listen . . . it is an art in itself.

Ready to find your way? If the answer is yes: