Transform your coaching practice and your life


Ready for a Deeper Dive Into the Art, Magic, and Business of Coaching?


Wayfinder Master Coach Training guides you to the sweet spot where your own integrity ignites the potent evolution of your here-and-now coaching practice.

We’ve assembled the very best our extraordinary community has to offer, including:

  • Five live classes with Martha, including writing instruction and feedback from the master herself
  • Over twenty practice-refining, creativity-evoking, business-cultivating classes with Wayfinder Master Coach Instructors
  • Individual deep-dive coaching
  • A four-day workshop with Jennifer Voss to solidify your message, envision your future, and create a strategic map for building your practice
  • An intimate, immersive three-day retreat with Martha, Jennifer, and your fellow Master Coaches.

Our training features a fresh, innovative curriculum that will help you to stretch yourself personally and professionally, to clarify and amplify your offerings, and to co-create magic and community with fellow Wayfinders. Here, advanced training meets magical mastermind in a truly one-of-a-kind program.

Wayfinder Master Coach Training is only open to currently Certified Wayfinder Life Coaches. It builds on all the training and experience you’ve had so far, deepens your knowledge and refines your use of coaching tools, and helps you expand the reach and depth of your coaching practice.

Our goals

Our primary goal for Wayfinder Master Coach Training is to create a learning community that is both nurturing and provocative, both challenging and safe. Here, you will build confidence in your intuitive skills and explore and expand your coaching practice. You will clarify the trajectory you wish your work to take in the world, and begin taking the steps necessary to make it energetically successful and financially sustainable.

  • Inner Work: Integrity, Tool Integration and Intuition
  • Outward Expression: Your Energetic Calling Card
  • Spirituality: Your Own Heroic Journey
  • Inter-connectedness: Community and Support

The best part? It works. It works. It works.

Every element of the program is powerful on its own. But when they are combined in the crucible of this training, their alchemical synergy sparks transformations of all kinds. Graduates have evolved their work in new directions, upleveled their mindsets (and their self-coaching skills!), and as a result have radically reshaped their lives.

The world needs Wayfinders now more than ever, and this program is designed to help you work through the confusion, fear, and doubts that keep you from doing the work you’re here to do. We are dedicated to helping you evolve your coaching practice to be thrilling, sustainable, better connected to your people, and most of all, authentically yours.

Wayfinder Master Coach Training OPENS

Applications closed

This powerful program exceeded all of my expectations. The training from Martha Beck and the Master Coaches was an invaluable education that brought my life and coaching to a surprising new level. The friendships and deep bonds that formed during the training have continued on as we support each others growth and engage in a way that is authentic and exciting.

This is not a cookie-cutter education. This program is very much alive and lively. No matter what you think it might be, it will likely surprise you. It did me! Your coaching, writing and personal growth will undergo a powerful transformation and all the while you will be supported and loved for who you are along the way.

Mary Ann Johnstone

Master Certified Life Coach

To me, MCT was like LCT on steroids. It’s exhilarating to whiz along the electric fence, but I daresay you might scorch your knickers in the process. If I wrote a personal ad for MCT, it would read:

Opportunity: for learning from content experts, giving and receiving feedback, making coaching tools your own, community-building, and discovering deep truths depending on how fully you show up [one of mine: the degree to which I own my own trauma is equivalent to the degree to which I own my own power].

Recommended: foam-padded steel bar for ‘strapping in’ on the craziest of potentially transformative roller coasters; sense of humor and adventure for surviving the ride.

Warning: nowhere to hide (n=12); possibly hazardous to your limbic system; likely to kick up dust at the least convenient moment and serve as a magnet for all unresolved drama in your life; lots of laughter, work, and tears; also lots of love, learning, and growth.

Jennifer Johnsen

Master Certified Life Coach

As a full-time nurse/business owner each year when the invitation to apply for MCT arrived, I told myself I “don’t qualify.” THAT kind of training is only for the “REAL” coaches. Following an irresistible urging, last year I considered the requirements. I decided completing the application process was enough of an achievement for me. Ta-Da!! I qualified. But then I got in. I was terrified. MCT ended up being the next leg on the journey to myself. Am I a better coach? Oh yeah. More than that, I learned to deeply trust in myself and know that I can do anything I put my mind to. And bonus, I now have a beautiful circle of forever friends.

Kym Hibbard

Master Certified Life Coach

Master Coach Training is everything you think it is, none of what you think it is, and more! I met coaches with varying styles that inspired me, friends who are now sisters, and teachers who saw the magic in me and helped me to see it deeper in myself, enabling me to move forward with more confidence. My life, my coaching, and my relationships are bigger, better and deeper because of this journey. If you feel called to this, do it. You don’t need to know why. I didn’t. I wish I could do it all again.

Deb Munies

Master Certified Life Coach

Say More? Okay…


  • INNER WORK: Integrity, Tool Integration, and Intuition
    The program begins with an Integrity Cleanse, then adds deep coaching practice and some straightforward feedback. This creates a clear path where you can tap deeply into your intuition and build your confidence as a coach. You will be asked to show up, confidently demonstrate your knowledge of the tools, and be ready to serve your clients despite natural distractions like performance anxiety. Once you have completed this course, you’ll have high-level coaching skills—both pragmatic and intuitive—that will move you from coaching competency to true mastery.
  • OUTWARD EXPRESSION: Your Energetic Calling Card
    However your soul would like to express itself to the world, this training is designed to help. It will

    • Guide you to your unique frequency of energy
    • Sharpen your writing skills (with instruction from Martha)
    • Enable you to market your fearlessly
    • Help you create products
    • Teach you how to lead retreats, programs, and workshops.

Led by Master Coaches who’ve been-there-done-that, you’ll complete real-world assignments that will take at least two hours of homework per week. Pre-class assignments will assure that you’ll get personalized feedback, in workshop-style classes. All of this will support you in turning the highest expression of soul’s vocation into a sustainable business.

  • SPIRITUALITY: Your Own Heroic Journey
    You’ll practice creative expression and learn a lot, but what really happens in this course is your own version of the spiritual Hero’s Journey. No one can know exactly where you’ll travel, but every Master Coach finds the training to be deeply personal and transformative. There is no doubt as the course progresses, a simple training will be revealed as part of your heroic saga.
  • INTER-CONNECTEDNESS: Community & Support
    You will not take this journey alone. In fact, one of our primary intentions is to provide you with an active, engaged, and compassionate community. Past participants report not only being deeply transformed by the experience but also held and supported by their fellow Master Coach trainees, the instructors, and Martha. Our program includes ample time, formats, and forums for connection, and collaborative relationships forged in Master Coach training often endure far beyond the program itself.

Steeped in magic and deep practice, Wayfinder Master Coach Training will challenge you to play to your edge. You’ll be expected to move quickly, stretch beyond your comfort zone, meet deadlines, coach yourself and be coached through your sticking points, ask for help when needed, and deliver high-quality work on time. The assignments are not theoretical; they’re designed to move your coaching practice forward. Master Coach Training will ask a lot from you and—in return, will teach you things you never knew about yourself and your highest capabilities.

curious to know more?

Wayfinder Master Coach Training OPENS

Applications closed

Schedule & Curriculum

The 2019-2020 Wayfinder Master Coach Training begins September 3, 2019, and runs through Spring, 2020. The mandatory workshop, retreat details, and final class dates are still being finalized and are subject to change. Below is the tentative schedule so you will have an idea of what to expect.


  • 09/03/19: Welcome & Intention Setting with Jennifer Voss
  • 09/10/19: Wayfinding Mastery with Martha
  • 09/17/19: Expression of Soul: A Vibrational Practice
  • 09/24/19: Play and Your Practice
  • 10/01/19: The Work Q&A—Recorded Session Feedback
  • 10/10 – 10/13/19: Master Mind Workshop in Knoxville, TN

  • 10/15/19: Week Off
  • 10/22/19: Speaking from Your Soul
  • 10/29/19: Teaching from Your Heart 1
  • 11/05/19: Teaching from Your Heart 2
  • 11/12/19: Product Creation
  • 11/19/19: Masterpeep Master Mind
  • 11/26/19: Week Off
  • 12/03/19: Masterpeep Master Mind
  • Holiday Break
  • 01/07/20: Writing Self-help for Publication or Blog with Martha
  • 01/14/20: The Art of Giving (and Receiving) Feedback
  • 01/21/20: Masterpeep Master Mind
  • 01/28/20: Writing Feedback 1 with Martha
  • 02/04/20: Writing Feedback 2 with Martha
  • 02/11/20: Masterpeep Master Mind
  • 02/18/20: Week Off
  • 02/25/20: Final Writing Feedback with Martha
  • 03/03/20: Recorded Session Debrief 1
  • 03/10/20: Recorded Session Debrief 2
  • 03/17/20:  Masterpeep Master Mind
  • 03/24/20: Preparing for the Retreat
  • 04/03 – 4/5/20: MCT Retreat with Martha near New Hope, PA
  • 04/07/20: Master Mind Wrap-up

TWO Gatherings!
end-of-training Retreat

October 10 – 13, 2019 in Knoxville, TN
April 3 – 5, 2020 near New Hope, PA*


In the kick-off workshop, you’ll meet your fellow Master Coach Cadets to connect, ground yourself in the training, and learn, learn, learn. But, like your initial Life Coach Training, this isn’t school. It’s an orientation for Wayfinders who are taking their skills to the next level. Activities will include:

  • A day of equus coaching, where you’ll learn from expert energy masters (that is, horses) how to recognize and modulate your own energetic output. This is one of the fastest and most empirical ways possible to see “magic” at work. It will help you spot and shift patterns of action that may be keeping you from presenting your message clearly and confidently.
  • A session of North Star mapmaking (articulating the mission, purpose, and strategies for your particular coaching practice). This is gritty, practical work. You’ll refine your core message, identify the audience you hope to reach, and strategize next steps.
  • Star Chart creation. Essentially, this is vision-boarding. A cheesy New Age classic, yes—but damn if it doesn’t work!

All these activities will ground you in your specific calling and equip you with the ample material to inform upcoming assignments (writing, teaching, product development, website copy refinement, and so on). You’ll leave the retreat with a map that will guide you through the rest of the training and on into your future practice.

Retreat Weekend Highlights

Practical Magic, Magical Practice

This retreat is the celebration that welcomes the returning hero back from the quest. It’s full of celebration, community, learning, and magic. There’s nothing quite as joyful as a group of people celebrating the completion of a powerful mission. You’ll connect with your fellow Master Coach Cadets, learn even more about yourself and each other, and most of all, have an absolute blast.

Martha always has so many ideas for what she wants to teach you. Regardless of the game or activity, she wants to help you open your heart, learn to receive your own higher guidance, care for yourself deeply, connect with nature and your purpose, and much more.


Cool, Life-Transforming Stuff

We could elaborate about what you might experience, but the fact is we’ll be custom-designing the workshop for your cohort much closer to the date, when we know quite a lot about you! We’re pretty good at this, so if you’re up for a fun adventure, trust us—we’ll deliver.

We will end the weekend together with a celebration lunch with Martha.

*The retreat location in Pennsylvania is still being finalized. Dates subject (but not likely) to change.


All of the work you produce as part of this course is evaluated as part of your certification. But more important than what you do is how you do it. It’s not about showing up and doing it all perfectly—at all. It’s about showing up, being YOU, and doing your work as your stuff comes up. That said, here is what we consider as part of the certification process:

  • Showing Up: Attendance + engagement/not hiding + participation = showing up.
  • Meeting Deadlines: If you miss a deadline, you will not receive feedback on your assignment and you may be required to do additional work. You must complete all assignments to be certified. This parallels the “real world.” If you are hired by a magazine to write a piece and miss your deadline, you don’t get published. Simple as that. The intent here is to show you that you can step up and surprise yourself with what you can accomplish. We do know that emergencies arise, and we are compassionate about that, but you will also find that we are very serious about this—because we believe you can.
  • Coaching Skills Mastery: The goal of Wayfinder Master Coach Training is to move your coaching skills from competence to mastery.
    • The recorded coaching sessions that are assigned as part of the application process, as well as any assigned throughout your training, will be part of your certification review. You will need to be able to demonstrate mastery of the basic coaching model. We may ask you to resubmit recordings. Please know this is part of the process! We want you to be great coaches!
    • The next part of your certification process involves coaching sessions over the phone with Jennifer. You will be asked to check in and be open to being coached by her or another one of your Masterpeeps. You will also coach her. The later can happen at any point in the training you feel you are ready, but must take place before the retreat.
    • If you do not meet the bar of mastery for any of these certification elements, you will be given feedback and additional work to do to assist you in gaining mastery. You will then have another opportunity to be reviewed as long as you met the initial assignment deadline. This process will take as long as it takes—meaning you may or may not be certified by the end of the course
  • Participation in Wayfinder Master Coach Training does not ensure certification as a Wayfinder Master Coach. All decisions about certification will be made by Martha Beck and Jennifer Voss.

Once you become a Certified Wayfinder Master Coach, you will be eligible to be considered for teaching Martha Beck, Inc.-sponsored classes, including Continuing Education for Coach Spot, and becoming a Wayfinder Life Coach Training Instructor. Being a Wayfinder Master Coach, though, does not guarantee these opportunities. You may also propose your own ideas to Martha Beck, Inc.



Here’s the deal about the prerequisites—we may not follow them. If you feel called to be a Master Coach, apply. We use these criteria as guidelines, but we also feel completely free to break our own rules (except the first one; you must be a certified Wayfinder Life Coach). We require that you have:

  • Earned a Wayfinder Life Coach Certification
  • Coached a minimum of 75 paid hours (documented)
  • Completed the Wayfinder Master Coach Training online application


Wayfinder Master Coach Training

Applications closed

Payment information & Questions

  • 2019 Wayfinder Master Life Coach Training Fee: $9950
  • A 3-PAY PLAN OPTION is available.*
  • Payment is due upon your acceptance to the program. You will receive links to the payment process in your acceptance email. You can either pay in full or use the 3-Pay Plan Option.*

*By using the 3-Pay Plan, you agree to pay $3,482.50 initially and have your credit/debit card charged $3482.50 automatically 30 and 60 days following your registration. Please note: a 5% service charge is included in the 3-Pay Plan.


Do you have further questions?

Please contact program coordinator
Jennifer Voss,

Master Coach Training is like signing up for surfing lessons with some of the earth’s best wave cruisers. It’s thrilling, fascinating, scary (at times) and it gave me the tools to ride the ever-growing tide of change in my life and the world. The intimacy of the learning cohort, the chance to learn directly from Martha in a highly interactive environment, and the collective brilliance of the Master Coach instructors proved to be priceless. It also helped me pinpoint my purpose, connect to my passion and inner wisdom, and trust in my ability to do bigger work in the healing of the world.

Jill Farmer

Master Certified Life Coach

Coach Training was a pivotal point in my journey as a coach. I began it with confidence and even a bit of arrogance, unconsciously out to prove I had nothing more to learn. Yet from the get go, I found myself facing all of the unresolved beliefs that prevented me from being as effective and as happy as I could have been. The training, as well as my classmates, helped me to become clearer, more confident and more peaceful as a coach and person. Not only did I find my center and own unique voice as a coach and facilitator, but I made some of the most important friendships of my life while in this amazing program.

Michael Trotta

Master Certified Life Coach

Drop your fears and your favored excuses. The Master Coach Training is a life-changing, perpetual gift and adventure unto self. It will never be the right time and it will always be the right time. My advice: if you are drawn to this training, throw your hat in the ring as soon as you are able; show up with a beginners mind; and trust the process.

Debby Werthmann

Master Certified Life Coach

Wayfinder Master Coach Training OPENS

Applications closed

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