Leadership

Frances Walsh

Certified Wayfinder Coach helping women 35+ live bigger, deeper lives. Having grown up across three continents, navigated dyslexia, and forged my own path through life’s complexity, I know how hard it is to find your True North when the road isn’t straight. I bring that lived understanding to every coaching relationship.

Gwen Fonarow

I’m a certified executive coach with 30 years of experience including a decade in the C-suite. Using Martha’s Wayfinding methods and tools, I partner with founders, CEOs, and senior leaders to improve their performance, amplify their impact, and lead with confidence and joy.

Ann Murdoch

I help successful professionals increase self-confidence, work-life balance, and happiness. I help clear the fog so clients can see their own brilliance clearly. I’m a retired Army officer & member of the LGBTQ community. I love sailing my tiny boat and recently started having a blast at improv comedy classes!

Shannon Yu

I Help the Helpers—women leaders, entrepreneurs, healers, and changemakers navigating transition. With lived experience in corporate and public-sector leadership, I blend Wayfinder tools with rock climbing wisdom—trust, breathe, one hold at a time—for a grounded, values-led approach to living and leading with integrity.

Melanie Marshall

Finding yourself in the liminal, the bardo, the tumble dryer of change? Melanie might be the coach for you. Combining: 20+ years as a BBC foreign journalist, a keen eye, a warm heart and her Wayfinder skills to help you alchemise change into transformation. Together, we’ll find your golden path. And walk it.

Kristin Atwater

I am a Board Whisperer, executive leader, and coach who guides high-achievers to clarify their vision, navigate challenging situations and transitions, and create fulfilling lives. Blending strategy with intuition, I help clients lead authentically and realize dreams once thought impossible — or not yet discovered.

Development Alchemy + Aim