Blog - Martha Beck

Is human coaching still relevant? (My honest answer.)

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Lately I’ve been getting quite a few questions about AI… 

Not from skeptics, but from people like you, who may be sitting with the very big decision to join Wayfinder Coach Training. People who identify as Wayfinders and care deeply about helping others, but who may be wondering whether human coaching still has a place in the world that’s emerging.

It’s certainly a reasonable concern. The world is handing more and more of our interactions over to algorithms, chatbots, and endlessly responsive, always‑on digital assistants.

And yet, after more than twenty years of coaching and training coaches, what I’m seeing is that human coaching is becoming more necessary […]

Wayfinding Begins with the Body Compass

I promised to share with you the first and, I believe, most powerful of the Wayfinding compasses: something I call the Body Compass. 

From early childhood, you’ve been taught to override signals from your body in order to cooperate with other people: sit quietly and listen when you want to squirm, pretend you’re fine when you have a headache, get up when the alarm rings even if you’re still exhausted.

None of this is universally bad—it all helps us work together in groups—but it has one outcome that’s not only problematic, but catastrophic. It makes most people turn off the signals [...]

Your Intuition Knows What to Do: How to See Truth and Act with Purpose

Every day there’s at least one news event that hits my guts like a pinball paddle. My stomach congeals into a tiny ball, then zings up into my throat, then drops through the floor, then rolls around looking for a way out.

Sound familiar?

The headlines these days would set anyone spinning. Political conflict, climate change, and economic instability have always been around, but now they’re reaching bizarre levels. And given deepfakes and AI, we can’t even know for sure what’s real.

How to cope with all this? I’ve heard even the most rational experts encourage us to “trust our instincts” and [...]

Desperate times call for Wayfinders

If you’ve been following my work for a while, you’ve heard me talk about “wayfinding.”

I borrowed that word from an anthropologist, who used it to describe the ancient Pacific Islanders. These incredible voyagers crossed thousands of miles of open sea without maps or compasses, guided by individuals whose ability to “read” ocean currents, winds, stars, and sea life gave them almost superhuman navigational skill. 

Wayfinding, as I use the word, is that same art, applied to the landscape of our modern lives. Wayfinders are able to rely on their own inner wisdom, rather than what they’ve been taught by modern [...]

The Importance of Human Connection in an Increasingly AI World

Recently, people have begun asking whether I plan to create an AI version of myself, a “Digital Martha” who could answer any question, provide personalized daily coaching, or even continue my life’s work after I’ve left this mortal coil. The short answer is: No. 

The longer answer is that I believe that as spiritual beings having a human experience, our humanness is pretty much the whole point. Human beings need each other—we are social apes, after all—and I’m not interested in trading human connection for scale, speed, or immortality-via-software. I believe we are here to be connected in a world [...]

Dissolving Without Despairing: How to enter the wondrous flow of becoming

I’m falling apart.

This has always been the case, but I’ve noticed it more lately because my family is moving. Our possessions, fresh out of cardboard boxes, are a random scatter of stuff. It’s as if our former home has dissolved.

The house we’re moving into is also dissolving. It’s old; we’ve been told that some of the foundation stones were dragged here by horses. Since then, maintenance has been…patchy. The roof, insulation, heating, and innumerable other things are in various stages of dissolution.

“Well,” I thought yesterday after moving approximately four billion heavy boxes, “at least all this work will make [...]

A Guide for Navigating Portentous Times

I’ve been alive quite some time now. I’ve seen fire and I’ve seen rain, I’ve looked at life from both sides now—are you youngsters getting these song references? The point is, I’ve been an avid observer of humanity for several decades. But I’ve never felt the sense of portent, of things-about-to-happen, I’m feeling now.

You may feel that way too. Maybe you find yourself getting tired in a way rest doesn’t fix. Confused about whether it’s wise, or even possible, to plan for the future. Braced for the collapse of a thousand familiar things, things we thought would hold forever.

Under [...]

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